Audience map

Where Adventure Key's reach + spend lands across Kuwait.

Kuwait by governorate

7 regions ·
Jahra11,517Capital21,651Farwaniya33,265Hawalli30,278Mubarak Al-Kabeer6,251Ahmadi52,217
Intensity
6,25152,217
regionSpendReachClicksCTRCPC
AhmadiKWD 15.30252,217270.03%KWD 0.567
FarwaniyaKWD 9.89333,265170.03%KWD 0.582
HawalliKWD 8.67930,278180.03%KWD 0.482
CapitalKWD 6.00921,651120.03%KWD 0.501
JahraKWD 3.18611,51780.04%KWD 0.398
Mubarak Al-KabeerKWD 1.8096,25120.02%KWD 0.905
UnknownKWD 0.0092700%

Age band

ageSpendReachClicksCTRCPC
25-34KWD 23.01878,673430.03%KWD 0.535
18-24KWD 9.76630,762200.03%KWD 0.488
35-44KWD 8.03428,972160.03%KWD 0.502
45-54KWD 2.71410,05630.02%KWD 0.905
55-64KWD 1.0803,79710.02%KWD 1.080
65+KWD 0.5631,79910.03%KWD 0.563
UnknownKWD 0.000100%

Gender

genderSpendReachClicksCTRCPC
maleKWD 38.311130,296730.03%KWD 0.525
femaleKWD 6.80623,846110.03%KWD 0.619
unknownKWD 0.05828800%

Region × age estimate

Estimated joint distribution from marginals × spend share.

18-2425-3435-4445-5455-6465+Unknown
Ahmadi
11,511
27,132
9,469
3,199
1,273
664
0
Capital
4,520
10,653
3,718
1,256
500
261
0
Farwaniya
7,442
17,540
6,122
2,068
823
429
0
Hawalli
6,529
15,389
5,371
1,814
722
376
0
Jahra
2,397
5,650
1,972
666
265
138
0
Mubarak Al-Kabeer
1,361
3,208
1,120
378
151
78
0
Unknown
7
16
6
2
1
0
0

Region × gender estimate

Estimated joint distribution from marginals × spend share.

femalemaleunknown
Ahmadi
8,022
45,157
69
Capital
3,150
17,731
27
Farwaniya
5,186
29,193
45
Hawalli
4,550
25,613
39
Jahra
1,671
9,403
14
Mubarak Al-Kabeer
949
5,339
8
Unknown
5
27
0