Audience map
Where 360 Camp's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KDIntensity
KWD 6.764KWD 31.344
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 31.344 | 77,307 | 158 | 0.1% | KWD 0.198 |
| Hawalli | KWD 30.524 | 53,411 | 409 | 0.43% | KWD 0.075 |
| Farwaniya | KWD 23.328 | 52,937 | 170 | 0.17% | KWD 0.137 |
| Capital | KWD 21.680 | 37,317 | 241 | 0.38% | KWD 0.090 |
| Mubarak Al-Kabeer | KWD 11.496 | 11,909 | 175 | 0.8% | KWD 0.066 |
| Jahra | KWD 6.764 | 17,436 | 44 | 0.14% | KWD 0.154 |
| Unknown | KWD 0.012 | 53 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 76.077 | 145,653 | 678 | 0.22% | KWD 0.112 |
| 35-44 | KWD 43.526 | 68,259 | 491 | 0.37% | KWD 0.089 |
| 45-54 | KWD 4.637 | 13,403 | 26 | 0.12% | KWD 0.178 |
| 55-64 | KWD 0.529 | 1,969 | 1 | 0.04% | KWD 0.529 |
| 65+ | KWD 0.375 | 923 | 1 | 0.08% | KWD 0.375 |
| Unknown | KWD 0.003 | 8 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 66.828 | 183,528 | 188 | 0.05% | KWD 0.355 |
| female | KWD 58.142 | 46,134 | 1,008 | 1.17% | KWD 0.058 |
| unknown | KWD 0.178 | 377 | 1 | 0.19% | KWD 0.178 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|
| Ahmadi | KWD 19.054 | KWD 10.901 | KWD 1.161 | KWD 0.133 | KWD 0.094 | KWD 0.001 |
| Capital | KWD 13.179 | KWD 7.540 | KWD 0.803 | KWD 0.092 | KWD 0.065 | KWD 0.001 |
| Farwaniya | KWD 14.181 | KWD 8.113 | KWD 0.864 | KWD 0.099 | KWD 0.070 | KWD 0.001 |
| Hawalli | KWD 18.555 | KWD 10.616 | KWD 1.131 | KWD 0.129 | KWD 0.092 | KWD 0.001 |
| Jahra | KWD 4.112 | KWD 2.353 | KWD 0.251 | KWD 0.029 | KWD 0.020 | KWD 0.000 |
| Mubarak Al-Kabeer | KWD 6.988 | KWD 3.998 | KWD 0.426 | KWD 0.049 | KWD 0.034 | KWD 0.000 |
| Unknown | KWD 0.008 | KWD 0.004 | KWD 0.000 | KWD 0.000 | KWD 0.000 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 14.562 | KWD 16.737 | KWD 0.045 |
| Capital | KWD 10.072 | KWD 11.577 | KWD 0.031 |
| Farwaniya | KWD 10.838 | KWD 12.457 | KWD 0.033 |
| Hawalli | KWD 14.181 | KWD 16.299 | KWD 0.044 |
| Jahra | KWD 3.143 | KWD 3.612 | KWD 0.010 |
| Mubarak Al-Kabeer | KWD 5.341 | KWD 6.139 | KWD 0.016 |
| Unknown | KWD 0.006 | KWD 0.007 | KWD 0.000 |